Aiswarya Rai is a pioneer who rules the bollywood boxoffice and the modeling arena.Not all models turn out to be a successful bollywood actress and vice versa.but Aiswarya is an exception. Being a doer not just a dreamer the Southern beauty began modeling on the side as a part time job. Made her first commercial for Camlin pencils when she was in the 9th grade.This green-blue-eyed beauty was visible in advertisements for numerous prestigious firms. The ones that brought Aiswarya into the limelight were the garden sari and the Pepsi ad. In 1994 Aiswarya was crowned runner-up at the Miss India pageant, to Sushmita Sen she was a hot favorite in the run for miss world title, which Aiswarya won, making this indian darling to burst upon the world stage when her striking beauty, poise and commanding intelligence. Thereafter Aiswarya became one of India's most famous models landing a celebrated Pepsi campaign and show casting in Vogue Magazine.
Aiswarya is the ambassador (spokesperson) for Longines watches since 1999.Aiswarya Rai is the only Indian actress to be acted in Pepsi and CocaCola. She was the face of Coca Cola South Asia as well as the Middle East. In April 2003,Aiswarya signed a deal with L'Oréal as its new international brand ambassador (spokesperson).Aiswarya Rai is the second Indian actress to appear on the cover of TIME magazine in 2003 after Parveen Babi. People Magazine featured Aiswarya as one of the 100 Most Beautiful People in the World in the May issue 2006.UK magazine Eastern Eye listed Aiswarya Rai 3rd ranked "Asia's Sexiest Women" (Sept/ 2006).Aiswarya was also seen as the face of Nakshatra diamonds till recently.Aiswarya Rai Bachan and Abishek Bachan were the superstar models of the LUX soap.Ad ndustry experts believe that Aishwarya is wanted by well-known brands because she is more than just an actress and is often perceived as an ambassador of India.
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